Ozan Dokuz

I was responsible for every digital channel across Evital's website and mobile app. I planned how the budget was split across channels, set and ran the SEO strategy, and built the infrastructure to measure results.

• Managed every digital channel across web and the mobile app
• SEO strategy and execution
• App marketing: installs and user engagement
• Planned the digital budget and split it across channels
• Measurement infrastructure and reporting

TikTak is a car-sharing app. For two and a half years I owned all of the company's digital marketing. I ran campaigns on Google, Meta, X and TikTok, built measurement on Adjust and Firebase, and tested creative regularly. Along the way we built our own in-house marketing team.

• Owned all of the company's digital marketing
• Performance campaigns and media buying on Google, Meta, X and TikTok
• Set up measurement with Adjust, Google Analytics and Firebase
• Ran regular creative tests for performance
• Built the in-house digital marketing team

I spent two years at one of Türkiye's largest classifieds sites, working on how its listing pages show up in search. Alongside SEO, I ran app install and engagement campaigns.

• E-commerce SEO
• App install and engagement campaigns
• Worked with Adjust as the app measurement partner

At the dugun.com group I led SEO for five sites across Türkiye, Germany and the Arab world. I also headed a 30-person growth team from different cultures, split it into small squads and planned each squad's work with them.

• SEO for five sites: dugun.com, okul.com.tr, dugunuzman.net, hochzeitshero.de, zafaf.net
• Managed a 30-person growth team from different cultures
• Split the team into small squads and planned their work

At Trendyol I was responsible for SEO, and organic traffic doubled in that period. On the affiliate side I managed two agencies and worked directly with price comparison sites. I managed product feeds with Productsup.

• Led SEO: organic traffic grew 100%
• Affiliate marketing: managed two agencies and worked directly with price comparison sites
• Product feed management with Productsup

I started my career at n11 as an intern. Over five years I moved from category management to technical analysis and then to SEO, which let me see a marketplace's sales, technology and traffic sides from the inside. That has helped me more than anything else in the jobs since.

• SEO SpecialistMay 2015 – May 2017

  Site speed, backlinks, duplicate content, URL structure and internal linking. Led the move from HTTP to HTTPS. Launched blog.n11.com and its content marketing plan.

• Junior Business AnalystJun 2014 – May 2015

  Analysed business teams' requests for the tech teams and tracked down bugs. This is where I learned databases and SQL.

• Electronics & Automotive Category SpecialistJun 2013 – Jun 2014

  Category and seller management, campaigns and promotions, market research. Found reliable vendors for hard-to-find products.

• Category Management InternNov 2012 – Jun 2013

  Automotive category in the sales department, market research and site management.